meta description

How to drive clicks through effective meta descriptions

When it comes to optimizing website content, there’s typically a lot of talk about the importance of choosing the right keywords and drafting compelling headlines – but the impact of meta descriptions on a website’s on-page SEO too often goes overlooked. While you may think you have ticked all the boxes to boost visibility of your ecommerce …

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The 12 most important elements of a technical SEO audit

Contrary to popular belief, technical SEO isn’t too challenging once you get the basics down; you may even be using a few of these tactics and not know it. However, it is important to know that your site probably has some type of technical issue. “There are no perfect websites without any room for improvement,” …

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How to Write Content for People and Optimize It for Google

You should always, always, always write content for people instead of writing it for Google. Luckily for you, Google works in a way that heavily favors content that is written for human beings. If that were not the case, then webmasters wouldn’t be able to write things such as “always, always, always” because Google would …

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