Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Tom Gerace is founder, CEO, and director at Skyword, a company that offers organizations a content production platform as well as content creation and editorial services. Previously, Tom founded news and entertainment site Gather.com and Be Free, the first affiliate […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Glenn Gow, is founder of Silicon Valley-based marketing firm Crimson Marketing. He is an expert in marketing strategy for tech companies and author of Revenue and the CMO. Follow his insights on tech marketing at the Crimson Technology Marketing Blog.
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Paul Roetzer started PR 20/20 in November 2005 after seven years at a traditional PR and marketing firm. He is the author of The Marketing Agency Blueprint (2012) and The Marketing Performance Blueprint (2014). A graduate of Ohio University’s E.W.
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Lars Birkholm Petersen is global director of business optimization services at Sitecore, where he helps organizations use data to create connected customer experiences using innovative technology. He’s consulted with hundreds of organizations to improve their use of technology in connecting
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ernie Capobianco is CEO of data-driven marketing firm Sq1, an agency that uses conversion optimization to drive predictive modeling. Previously, Ernie was CFO of a multinational billion-dollar traditional ad agency, and seeing his former employer’s clients pour money into marketing campaigns without
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “One-woman revolution” Ja-Naé Duane stormed into the limelight at age 13 as an opera singer and an award-winning public speaker. She spearheads numerous ventures as the co-founder of the Massachusetts Artist Leaders Coalition and founder of The Revolution Institute, a
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Bryan Semple is chief marketing officer at SmartBear, a company that specializes in automation, development, and monitoring tools to build better software and applications. I invited Bryan to Marketing Smarts to talk about the evolving B2B customer journey and how modern
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Big Data,” “small data,” “real-time marketing,” “data-driven marketing”—if you were to string together the terms marketers use to describe how they use data, the result would read like a Doctor Seuss book. But whatever you call it, using data to
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! At this point businesses can (and do) measure practically anything, but which measurements really matter? How should you structure your company’s database? Which sources should you mine for valuable data? And how often do you need to cull that data
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Healthcare and pharma are regulated industries, causing many marketers to feel hamstrung by legal limitations, but if you focus on user experience, content marketing success is within your reach. Tracy Rosecrans is Healthline Media’s senior vice-president of marketing and product.
