We have long gone past the age wherein a business app is a must for any organisation. With the advancement in technology, user’s choice and specification have also moulded. The tech generation might be aware of the rise of ‘Snapchat’ since 2012 and their unfortunate downfall with their decision to revise the app. A bird […]
How Critical Is Your App Design? Insight From a 2018 Snapchat Blooper Read More »
If there’s one phrase that best describes pre-launch mobile app marketing, it’s the “snowball effect.” Marketing your mobile app prior to its launch is very similar to dropping a small ball of snow on top of the hill to watch it grow bigger as it rolls its way down. By the time it ends its
7 Steps to a Winning Pre-Launch App Marketing Strategy Read More »
With today’s competitive mobile app market, it’s more important than ever to stand out and develop a unique brand identity through user experience (UX) design. While most companies recognize the value of mobile app design as the key driver for customer conversion, they often don’t recognize how to use UX design strategically to deliver new
