Mobile marketing strategy

Summary of Google’s top UX guidelines

Suggestions and best practices from finance, travel, real estate and retail Creating a compelling user experience (UX) is essential for any website. Whether you’re working in retail, finance, travel or real estate, UX is important to fulfil the user’s needs and provide a positive experience that keeps people loyal to the brand. The increasingly mobile …

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3 easy ways to capture more leads on your mobile landing pages

Qualified leads are your lifeblood, so here are three ways to capture more leads on your mobile landing pages Qualified leads – in the form of emails you have captured and nurtured enough to effectively sell to – are the lifeblood of your business. Whatever your current traffic level reality, you need to capture more of …

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The exodus from desktop to mobile: Why it matters and what to do about it

With desktops relegated strictly to the workplace, nearly every other online activity is accomplished with ease on mobile devices When the average American spends over five hours glued to their smartphone every day, you know that it’s become their primary “screen”. That’s 2.5x time spent on mobile than desktops per month. With desktops relegated strictly to …

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Millennials, as we know them!

Chart of the day: How does device preference for online activity differ with generations? Marketers are always raving about Millenials and how important it is, for their brand to reach and target this segment of the population, especially the youth-oriented ….. The post Millennials, as we know them! appeared first on Smart Insights. Source link

3 easy steps to optimise your website for the mobile-first index in 2018

An in-depth step-by-step strategy for optimizing your site for mobile-first index with expert tips for 2018 It’s that time of year again. A time when we can look back over the past year and reflect on the huge amount of change in the digital marketing sphere and look ahead to what’s coming. Sometimes our predictions …

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