SEO and UX are both vital to ensuring your site ranks and converts. Despite this, many sites make big mistakes with both SEO and UX that can have negative effects A website can significantly boost a company’s popularity, bring new clients, and improve its ROI. At the same time, a low-quality website can cause the […]
Suggestions and best practices from finance, travel, real estate and retail Creating a compelling user experience (UX) is essential for any website. Whether you’re working in retail, finance, travel or real estate, UX is important to fulfil the user’s needs and provide a positive experience that keeps people loyal to the brand. The increasingly mobile
With desktops relegated strictly to the workplace, nearly every other online activity is accomplished with ease on mobile devices When the average American spends over five hours glued to their smartphone every day, you know that it’s become their primary “screen”. That’s 2.5x time spent on mobile than desktops per month. With desktops relegated strictly to
The exodus from desktop to mobile: Why it matters and what to do about it Read More »
O2 experienced a major network issue, the UK government has published a selection of Facebook’s internal documents and Iceland’s banned Christmas advert has been named ‘most powerful’ of the festive offerings While the news has been fairly slow this week in the digital and marketing worlds, Facebook’s ongoing struggles following the Cambridge Analytica scandal are continuing.
With the significant penetration of smartphones today, it has become imperative for entrepreneurs to take advantage of mobile apps to further improve their businesses Ever since the smartphone revolution began, a lot of opportunities have opened up that can help businesses to thrive. The combination of mobile apps and new age startups has the potential
Examples of how website designs must be optimized to support the way we hold and interact with smartphones Our compilation of statistics showing the growth in smartphone usage highlights the well-known need to create effective mobile experiences. With mobile minutes accounting for more than two-thirds of online interactions in many countries, there is an obvious
Research on mobile interaction behaviour and design Read More »
Yesterday, Google announced a major upcoming change to its mobile ranking algorithm. In a short blog post entitled ‘Using page speed in mobile search ranking’, it explained that starting in July 2018, page speed will officially be a ranking factor for mobile searches. The catchily-named “Speed Update” (a feat of inventive naming on a par
What does Google’s “Speed Update” mean for mobile? Read More »
Optimize your customer experience on mobile to avoid being left behind Not long back, the secret of business success on the Internet seemed to be all about product and service quality. Whereas quality is an enabler of success, it’s not the big secret that makes e-businesses successful. The secret is – customer experience. Econsultancy conducted
Most consumers rely on their smartphones to make purchases and gain knowledge. In 2017, any business that lacks a mobile presence runs a serious risk of falling behind. But it’s not just about having a site – it needs to provide a good experience. According to Google, 29% of smartphone users will immediately switch to another
The ultimate law of mobile site design: Entertain users and drive conversion Read More »
