Modern Marketing Resources

Strategic Implementation of Martech Roadmaps

What do we need to successfully implement a martech roadmap in the Experience Economy? Helping organizations better understand who their customers are and how they interact with their brands will enable a more intuitive customer experience as businesses shift rapidly towards the omni-channel space.  One key area of focus has been to develop brand and …

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How Marketers Use AI & Personalization to Connect with Millennials

Millennials represent a major demographic in today’s’ marketplace, 35 percent of the American labor force, with a combined annual spending power of $600 billion. Yet many well-established brands have encountered difficulties engaging younger cohorts. Some brands, in fact,  attribute recent declines in market shares to millennial pushback over what the generation perceives as corporate inauthenticity. …

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8 Unconventional Marketing Tactics Every CMO Should Take Advantage Of

It’s great if you’ve been using the traditional, popular marketing tactics that every other business in your industry trusts. However, these strategies tend to plateau after a while. They can also become expensive for a typical marketing budget. If you’re looking to cut costs and see better results, it might be time to reach for …

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How to Put More Transparency in Your Marketing to Build Greater Trust

Every business is in the business of trust: building it among customers, scaling it to capture markets, and maintaining it to fuel growth. That’s a tremendous challenge in a digital world full of bad news and fake news. How do brands break through the noise? Transparency is the answer. Transparency shrinks the distance between a …

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