Multichannel

The state of omnichannel marketing in Thailand – Econsultancy

In Southeast Asia, Thailand is, in many ways, an ‘in-between’ country. Recent data from Statista shows that Thailand has a much bigger online population (40 million) than neighboring Malaysia (20 million) and Singapore (4 million) but it’s much smaller than nearby Indonesia (147m). And the average amount each Thai person spends online (average revenue per …

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Are marketers in the Philippines facing the omnichannel challenge? – Econsultancy

According to recent surveys, Internet users in the Philippines spend more time online than those in any other country. Earlier this year, The Guardian reported that Filipino netizens spent an average of 10 hours and two minutes online every day, nearly 50% longer than the average internet user, globally, who spent 6.5 hours online daily. …

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Trends, ambitions and frustrations – Econsultancy

Indonesia is, by some margin, the largest country in Southeast Asia. In fact, with nearly 270 million people it’s the fourth most-populous country in the world. Indonesia also has a population ‘pyramid’ which gets B2C marketers excited. More than half of its population is under 30 and the country has a rapidly growing middle class. …

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How marketers in Vietnam are facing the omnichannel challenge – Econsultancy

Vietnam, with a population just shy of 100 million, is one of the largest countries in Asia and one of the most attractive markets for growing global brands. Until recently, though, Vietnam was in the digital ‘dark ages’. According to World Bank figures, as recently as 10 years ago a mere 25% of the country …

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The state of omnichannel marketing in Singapore – Econsultancy

Econsultancy recently surveyed hundreds of marketers across Southeast Asia to find out how far they are along their omnichannel journey. Here are how marketers in Singapore compare with their regional neighbours. While located in Southeast Asia, Singapore is often regarded as quite different from other countries in the region. As an island nation with a …

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