Multichannel

The state of omnichannel marketing in Thailand – Econsultancy

In Southeast Asia, Thailand is, in many ways, an ‘in-between’ country. Recent data from Statista shows that Thailand has a much bigger online population (40 million) than neighboring Malaysia (20 million) and Singapore (4 million) but it’s much smaller than nearby Indonesia (147m). And the average amount each Thai person spends online (average revenue per …

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Are marketers in the Philippines facing the omnichannel challenge? – Econsultancy

According to recent surveys, Internet users in the Philippines spend more time online than those in any other country. Earlier this year, The Guardian reported that Filipino netizens spent an average of 10 hours and two minutes online every day, nearly 50% longer than the average internet user, globally, who spent 6.5 hours online daily. …

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Trends, ambitions and frustrations – Econsultancy

Indonesia is, by some margin, the largest country in Southeast Asia. In fact, with nearly 270 million people it’s the fourth most-populous country in the world. Indonesia also has a population ‘pyramid’ which gets B2C marketers excited. More than half of its population is under 30 and the country has a rapidly growing middle class. …

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How marketers in Vietnam are facing the omnichannel challenge – Econsultancy

Vietnam, with a population just shy of 100 million, is one of the largest countries in Asia and one of the most attractive markets for growing global brands. Until recently, though, Vietnam was in the digital ‘dark ages’. According to World Bank figures, as recently as 10 years ago a mere 25% of the country …

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The state of omnichannel marketing in Singapore – Econsultancy

Econsultancy recently surveyed hundreds of marketers across Southeast Asia to find out how far they are along their omnichannel journey. Here are how marketers in Singapore compare with their regional neighbours. While located in Southeast Asia, Singapore is often regarded as quite different from other countries in the region. As an island nation with a …

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How click & collect could bring traditional retailers back to life – Econsultancy

As an increasing number of staples of the UK’s high streets and shopping centres close branches, lay off employees and outright disappear, many have pondered how brick-and-mortar retailers can revive their fortunes in the age of ecommerce. From focusing on the retail experience to mastering mobile, conquering multichannel and expanding into innovative technologies like AR …

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Why video calling is essential for your multichannel customer service strategy

Is your business equipped to offer customers personalized experiences across multiple channels? In the era of instant communications and instant gratification, relationships between businesses and customers are changing. Driven by customers’ need for personalized and seamless interactions, brands are constantly adopting new communication channels, which allow them to reach customers at any stage of their …

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Four factors fuelling the growth of fast fashion retailers – Econsultancy

The fast fashion industry is big business – and it’s only getting bigger. According to new research, the industry has grown 21% over the past three years. When compared to the luxury market, which saw mediocre growth in 2016, it’s clear that fast fashion retailers are growing in favour. Despite many retailers struggling on the …

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Do you need exact match social media handles?

In the world of startups and small businesses, there is a lot of misinformation and confusion about social media handles We understand that when it comes to business, entrepreneurs want to make the right choice. They are careful about every step of the branding process, even social media handles, so it is no surprise that …

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Clicks or bricks? Four digital experts on the future of high street retail – Econsultancy

With soaring high street store closures still making the headlines on a regular basis in the UK, the retail and marketing sectors repeatedly grapple with the question: why are high street retailers still struggling to crack multichannel retail? While employing ecommerce best practices and focusing on customer experience might seem like straightforward measures to those …

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10 things you need to know about China’s offline-online ‘New Retail’ revolution – Econsultancy

If you haven’t heard of ‘New Retail’ as Alibaba’s Jack Ma calls it, or ‘Boundaryless Retail’, if you prefer the JD.com terminology – essentially it refers to an offline push to open grocery stores (to begin with) that are seamlessly integrated with ecommerce technology. That means digitized customers, logistics and supply chains, as seen in …

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