Is Malaysia’s annual #MYCybersale worth it for merchants?

Malaysia held its 5th annual ‘Cybersale’ in September. So, what are the takeaways for companies who could participate in the future? In 2014, the Malaysian government launched a programme which encouraged merchants to offer special deals over a limited period. Attempting to imitate the success of Singles’ Day (China) and Cyber Monday (US), Malaysia’s version, […]

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