For the second time in the two years since rolling out clickable ads, Instagram is updating the look of what people are supposed to click. This time the Facebook-owned photo-and-video app is tweaking ads’ call-to-action bars to better blend in while still standing out. Last year, Instagram made its ads’ clickable element more obvious in […]
Instagram redesigns call-to-action bar to dynamically mirror ads Read More »
Most of us today can recall a time before the internet, or even the widespread availability of personal computers. Ads embedded in videos and banners sprawling across web pages — holdovers from the print and television era — are familiar, if somewhat obtrusive, accompaniments to content. Aside from the occasional grumbling, we accept these as
Does branded content drive brand lift? New research takes an in-depth look Read More »
According to a new report from MediaRadar, programmatic advertising in the US dropped substantially in the first quarter of 2017 from a year ago. Conversely, native ad placements have surged during the same time period. And while there isn’t a one-to-one correlation, there is a relationship, according to the company. Source: MediaRadar (July 2017) According to the
Native ad buying surges 74%, programmatic slips 12% Read More »
Every new ad unit introduced to the market faces the same challenge: convincing advertisers to invest the time and energy to adopt something different. Google once had to persuade buyers that text ads were worth the effort; Snapchat is today trying to do the same for vertical video. And right now, branded content is at
3 ways for marketers to get more from their content Read More »
CEO Tony Uphoff reviews the pivotal year at Business.com, and the innovation in B2B marketing that’s shaping the future of B2B media. At the start of a new year, there is a distinct feeling of both professional and personal optimism, coupled with renewed dedication to our pursuits. We also take time to reflect on what
Social Media Beats Native Advertising for E-Commerce Websites According to some estimates, more than 56% of Americans prefer to shop online while 96% say they’ve made at least one online purchase in their lives. What’s more, e-commerce is growing by 23% each year, yet 46% of small businesses don’t even have a website! Since e-commerce
Social Media Beats Native Advertising for E-Commerce Websites Read More »
