Native Apps

A day in the life of… Joe Zender, CEO and founder of nez – Econsultancy

Joe Zender is the CEO and founder of nez, an app that offers discounts at restaurants, bars and cafés in London. He spoke to Econsultancy about how he came to work in the food and drink sector, how he spends a typical day, and his favourite app experiences. Hi, Joe. Please describe your job: What …

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The best digital marketing stats we’ve seen this week – Econsultancy

It’s a cracking stats roundup this week, so let’s waste no time before we dive in. Read on for news about wearables, online retail sales, social formats and lots more. Check out the Internet Statistics Database for further stats and insight. The majority of users are willing to pay a subscription fee for top apps …

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How the rest of the world is following in China’s footsteps – Econsultancy

WeChat is no longer the only super app ecosystem available to Chinese internet users. In her recent Internet Trends 2019 report, Mary Meeker highlighted the growing trend of super apps both within and outside of China. This briefing examines the companies moving into this space, and what this growing trend means for both businesses and …

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EasyJet’s Head of Digital Experience on the importance of digital CX in travel – Econsultancy

Dan Young is Head of Digital Experience at EasyJet. He is set to speak at this year’s Festival of Marketing, all about the customer experience of EasyJet’s native mobile app. Here’s a snapshot of what you can expect from Dan at the Festival, which is happening on 10th and 11th October at Tobacco Dock in London. …

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How brands can drive loyalty through mobile messaging

In 2016, global mobile traffic to the web surpassed desktop for the first time. For businesses, the continued rise of mobile is good news, as it enables them to better serve customers by harnessing the strengths unique to the channel. This includes the the ability to deliver personalised content, instant access to immersive apps, and …

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