news feed

5 Facebook Ads Trends You Can’t Ignore in 2020

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. There was a time when brands could acquire customers organically, but that era is over. Now Facebook is strictly pay-to-play, and advertisers …

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A Step-by-Step Guide (With Templates)

NOW WITH MORE! This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? It’s not sustainable (nor sensible) to continue spending money on poorly performing campaigns. Facebook advertising is changing …

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Two New Facebook Features Your Business Needs to Know About

LoboStudioHamburg / Pixabay Facebook Adding 3D Photos to News Feed During their annual F8 Conference this year, Facebook has been sharing some of the visual tools and features they plan to roll out. Most of these new features focus on the evolving AR capacity of the platform. However, there was one other feature that stood …

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How To Optimize Your Facebook Page For Local Searches

The adoption of mobile tech has turned hyperlocal marketing into a necessity. Consumers who are performing searches “near me” or by zip code are honing in on what they want and are likely ready to buy. If you’re a Baby Boomer or member of Generation X, your relationship with your cell phone may not be …

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What Facebook’s Algorithm Update Means for Brands

The Facebook algorithm update that fans have been waiting for is here! Facebook has been under intense criticism in the past year from groups who say that they allowed foreign interference in national elections and continue to keep users in filter bubbles — in other words, that businesses have taken the place of content from friends …

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Facebook Tests Splitting Its News Feed but Insists It Won’t Be Rolled Out Globally

Publishers and content creators may soon be facing a new challenge if they want to broaden or even maintain the organic reach of their Facebook posts. The Facebook is currently testing out new changes that will drastically alter the way its news feed works. And it may not be a good change for publishers at …

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Google updated homepage

What do we know so far about Google’s new homepage?

Google has released a new, feed-based mobile homepage in the US, with an international launch due in the next two weeks. This is perhaps the most drastic and significant update of the Google.com homepage (the most visited URL globally) since Google’s launch in 1996. The upgraded, dynamic entry point to the world’s biggest search engine …

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SG Riding the Video Content Marketing Wave to Boost Your Organic Reach

Ride the Video Content Marketing Wave to Boost Your Organic Reach

If your analytics show that your blog or social media channels are not reaching as many people as before, you are not alone. Businesses, large and small, are affected with this problem, and they are looking for ways to turn the problem around. Facebook alone has 1.28 billion daily users. And with the sheer amount …

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SG How E commerce Companies Can Boost Sales Through Facebook Ads

How E-commerce Companies Can Boost Sales with Facebook Ads

Advertising is one of the most critical parts of running your e-commerce store. Unfortunately, for many it also tends to be one of the most elusive and difficult to figure out parts. You have a great product and set a fair price. You’re on top of customer service and your site looks great. But all …

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SG How to Set Up a High Converting Facebook Retargeting Campaign

How to Set Up a High-Converting Facebook Retargeting Campaign

Studies show that 72% of online shoppers will abandon their cart before making a purchase. However, 26% of them will return to complete their purchase later – if they are retargeted. That means that setting up good retargeting campaigns can recover nearly 1 in 4 of every lost sale due to cart abandonment. For most sellers, …

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