Unless you’ve been living under a rock, you know that data is a pretty big deal in modern business and marketing. It fuels business intelligence in virtually every industry and is showing no signs of slowing down. First, here’s a quick definition: “The term Business Intelligence (BI) refers to technologies, applications and practices for the […]
7 Business Intelligence Trends You Can’t Ignore in 2020 Read More »
Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a
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“Hey Siri.” Seeing as Siri is active on more than half a billion devices, you have likely spoken this phrase today. Or perhaps you regularly use other voice assistants, such as Google Home or Alexa, that have flooded today’s consumer market. Each one of these devices is constantly being enhanced to better emulate a real,
NLP, or natural language processing, is an area of computing that aims to help computers make sense of human (or “natural”) language. It’s on the rise, incredibly powerful and is about to have a life-changing impact on marketing. Even though language is second nature for the vast majority of humans, it’s very difficult for computers
The Effects of Natural Language Processing (NLP) on Digital Marketing Read More »
According to Career Builder’s latest report, 63% of businesses within the U.S. planned to hire full-time employees within the last year. However, many of these companies have also noted that it is a struggle to fill these positions due to low unemployment rates. Your approach to hiring needs to be top-notch in order to capture
How AI Can Help Both Recruiters and Job Candidates Read More »
Can you define Marketing AI? Or, do you think Marketing AI is just another overhyped, technology buzzword? The AI Reality:You already use artificial intelligence everyday without realizing it! Without calling attention to the technology behind the services they deliver, Facebook, Google, Netflix, and Amazon have integrated elements of AI into their offerings. This includes: Personalization,
Marketing AI: What You Need To Know To Make Your Marketing Better Read More »
Embracing digital adoption and integrating data tools properly are two critical ingredients in the recipe of successful modern businesses. The use of AI and Big Data has become much more prevalent in companies of all shapes and sizes, and most entities these days are utilizing data tools in some form or another. However, just because
5 Powerful Ways to Increase Sales by Leveraging Data Effectively Read More »
For years, scientists and engineers have dreamed of creating computers with human-like sensory perception and decision-making capabilities. Though it remains a distant dream, various promising developments in the field of Artificial Intelligence (AI) have already started to alter human lives in many ways. Of course, this technology, like many others, has fallen prey to both
Content Marketing and Artificial Intelligence: A Perfect Marriage? Read More »
Marketing analytics company comScore estimates that by 2020, 50% of all Internet searches will be done via voice. Not only is voice search gaining prominence every day, but consumer purchase trends for smart speakers, wearable tech and other IoT devices is on the rise as well. In other words, we are rapidly approaching a voice-first world when it
How to Optimize Your Website for Voice Search and Wearable Tech Read More »
How big of an impact content marketing can create isn’t new, but how we think and talk about it is constantly evolving. Ultimately, the ongoing concern is how to keep your content current and valuable for your audience. To do this well takes time and money, but in today’s digital age, there is help: machine learning.
How Machine Learning Is Transforming Content Marketing Read More »
