Non-Profit

Is Impact Investing Without Tradeoffs Achievable?

As a result of imbalances in various socio-economic systems in the world, impact investing quickly rose as one of the top solutions an individual can use to create a positive change, enjoying a groundswell of interest. Today’s investors are also increasingly aligning their values with the money they have, and investments with a double bottom …

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Lessons From Nonprofits: How To Use Email To Drive Revenue – Email Marketing – SMTP services

Everyone these days needs to be able to leverage email as an easy, low-cost way to market to the largest possible audience. Email is advantageous because it allows businesses to distribute their content anywhere, regardless of location, and especially for organizations that reply on print materials can erases printing and mailing costs. The only limit …

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Profit – Marketing Smarts: Saving Non-Profits from Zombie Ideas! : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! People running non-profits are under attack by zombies! Idea zombies, that is. This was the topic of John Haydon’s session at the recent Blog World Expo in Los Angeles and the starting point for our conversation in this episode of …

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Marketing Strategy – How to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! We’re taking the Marketing Smarts podcast on the road, and our first stop was in Seattle on March 28, as part of the run-up to our SocialTech 2012 conference. I sat down with Ian Lurie, CEO of PortentInteractive, and Geoff …

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Can Marketing Get You Out of Jail or Save Your Soul? Marketing Smarts Live [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Two weeks ago we took Marketing Smarts on the road once again and recorded the podcast live in Los Angeles. Our guests were Eric Granof, chief marketing officer at AIA, and Brad Abare, communications director of the Foursquare denomination and …

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Social Media – Reaching the Unreachable: Boston University’s Dean Elmore on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, we bring you the second half of the show we recorded live in Boston on October 2, this time featuring my interview with Kenn Elmore, dean of students at Boston University (check out the first …

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Profit – Don’t Let Data Drive, Let It Inform: Beth Kanter and KD Paine on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts I had the opportunity to discuss performance metrics and nonprofits with Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World. What Gets in the Way …

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Marketing Strategy – Cause Marketing and Autism Awareness: Jason Falls of CafePress Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! April is Autism Awareness Month, and companies, including CafePress, are showing their support for the cause by partnering with nonprofit organizations. To talk about cause marketing, what it means, and how businesses can get involved, I invited Jason Falls, vice-president …

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Marketing Strategy – Marketing Strategy for Colleges and Universities: ‘Social Works’ Author Michael Stoner Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Michael Stoner provides communication strategy consulting services for colleges and universities on integrating marketing, communications, and technology. He’s also written extensively about the subject on his blog at mStoner.com and in his new book: Social Works: How #HigherEd Uses #Social …

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Profit – Angry Walnuts and Men’s Health: ‘ZERO–The End of Prostate Cancer’ CEO Jamie Bearse Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! September 2013 is Prostate Cancer Awareness Month. Jamie Bearse is CEO of ZERO—The End of Prostate Cancer, a nonprofit organization that works to increase research funds to find new treatments that will end prostate cancer. The nonprofit also conducts free …

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Storytelling and Nonprofit Marketing: Invisible People’s Mark Horvath Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Mark Horvath is a nonprofit marketer and activist. He developed InvisiblePeople.tv to give people experiencing homelessness a voice, chronicling their stories with an iPhone, a laptop, and social media. Mark was the first representative of a nonprofit to speak at …

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Profit – Branding, Philanthropy, and Open Hearts: Actress Jane Seymour on Marketing Smarts [Video] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jane Seymour is an award-winning actress, an author, an artist, and a philanthropist. Many know her from her work in movies and television. Her body of work includes the James Bond film Live and Let Die, the epic romance Somewhere In …

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