Why Observation is So Hard to Do and 5 Secrets to Be More Effective

Consumer Marketing, consumer understanding, customer experience, customer observation, Customer understanding, how to understand clients, how to understand consumers, how to understand customers, Marketing, Marketing Best Practices, observation, SEO BLOG /

One of the best ways to deeply understand your customers is to watch and listen to them whenever you can. Observation and listening are powerful but often underutilised tools of the marketer. It is, therefore, disappointing that so many companies race to conduct market research, usually a qualitative study, as a first step to improved […]

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