offline marketing

The Customer Acquisition Playbook: Email & In-Person Outreach

I’m frequently asked what my most effective client acquisition channels are for Single Grain. The best client acquisition channels for investment may not be what you expect. While our content marketing nets us the most leads, our second-best client acquisition channel doesn’t have anything to do with technology or data – it’s word-of-mouth and referrals. …

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Branded Giveaways and Other Promotional Products: Do They Still Have an Impact?

Yes, we live in a digital world. As such, online marketing seems to be the only thing marketers think of when trying to attract new business. I am even guilty of it myself. With so many marketers focusing their marketing efforts online, promotional products have been neglected as a way to promote a business. Unfortunately, those …

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