omnichannel marketing

Using the Content Sprout Method to Overcome Info Overload

From 2017 to 2018, we tripled our blog traffic. I’m sure that’s a phrase that many marketers and bloggers would love to say, and here at Single Grain, it’s one we can say with confidence and accuracy. But if getting there wasn’t tough enough, we know it’s going to be trickier to get further. “Further” […]

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5 Ways PPC Will Change in 2019 and How You Can Prepare for It

Amazon, Bing and Google Ads (formerly AdWords) all implemented notable changes to their offerings in 2018. This is the nature of the beast. With each new year comes a variety of industry alterations that force advertisers to reassess their strategies and adapt to the newly formed landscape. As much as marketers often wish that PPC

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Neil Patel’s 7 Trends to Embrace for Successful Digital Marketing in 2019

Self-made marketing expert Neil Patel released a video titled, How Digital Marketing Will Change in 2019. Patel outlines 7 Trends that all businesses and content producers should embrace for successful digital marketing in 2019: “Digital marketing is going to change in 2019,” says NeilPatel. “What’s been working for the last few years is not anymore.

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Why marketers are struggling to execute a customer-first approach

It’s been suggested that the average person sees anything between 500 and a mammoth 4,000 brand messages per day. From a marketing perspective – that’s a hell of a lot of noise to cut through. In order to stand out, marketers are increasingly recognising the benefits of a customer-first approach, where the main goal (above

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