When it comes to inbound marketing and growth-driven design, there is almost always room for improvement. And with only a few seconds to grab a visitor’s attention on a landing page, even the most basic design crimes could be resulting in a poor user experience that turns visitors away—limiting your conversions, leads, and overall inbound […]
8 Common Landing Page Design Crimes to Avoid Read More »
Your homepage is one of the most important elements of your website. However, what ends up on a webpage varies from company to company or from person to person. As such, there are a number of elements that every homepage should contain. The homepage receives the bulk of traffic and it’s crucial to convert
What Belongs on Your Home Page? Or Doesn’t? Read More »
kelseyannvere / Pixabay We have all felt it, the nagging feeling of doubt every time we host a webinar. After the echo of each fading word, your mind probes into the menacing silence of the muted audience. You can’t help but wonder: Is this going well? Do they like the content? Or have they already
Simple Tricks to Get Your Webinar Audience Hanging on Your Every Word Read More »
Organic search marketing still rocks, and there’s a reason why. While paid search ads have merit in some capacities, they work best for conversions and not overall traffic delivery. Paid referral sources provide results and bring in traffic as long as marketers keep feeding the meter. The minute they pull their money, traffic experiences
Introducing the Marketing Triad: Optimization, Social and Blogging Read More »
Your business has a new, fresh website that you love. And that’s great. (If you’re not in agreement with that last sentence, click here.) But your business needs more than just a website. Potential customers have to find your website, feel a need for what you’re selling and ultimately trust your business enough to spend
12 Common Reasons Why You’re Not Attracting Customers to Your Website Read More »
If you asked me 1000+ days ago if I thought I would consistently have some redesign, replatform, or migration on my to-do board I would have laughed. Not because redesigns make me laugh like Bill #Sebald stories, but because I “left” design for content and marketing back in 2011. Even though I’m not a designer,
12 Valuable Lessons on Redesigns, Replatforming & Migrations Read More »
We talk a lot about organic search marketing and what it can do for your site, but I bet a lot of it sounds like it’s saying the same thing over and over. “More traffic. Better ranking!” -And yes, that’s great, but what does it really mean for your business? What does “more traffic,
3 Real Benefits of Organic Search Marketing Read More »
Almost every entrepreneur uses email throughout the day, but not that many know how to mitigate risks, make it more efficient, and take it to professional levels. Whether you are negotiating a new deal, making fresh contacts, or trying to build a mailing list to sell your products, there are a few tips you should
15 Things Every Entrepreneur Should Know About Email Read More »
No more seminars on the other side of the world that require an enormous investment of time and money! Today, conferences are digitizing and with the webinar, organizing one has become easier than ever before. What Is The Webinar? The webinar is an abbreviation of web and seminar. More than just a digital conference, it
Integrate the Webinar into Business Communication and Marketing Strategy Read More »
Companies have to fight tooth and nail to get their message across these days. And while content marketing still has its place, influencer marketing is the new trend, particularly with the ubiquitousness of social media. The site Relevance likened influencer marketing to “celebrity endorsement advertising,” when Nicole Kidman could plug Chanel #5 or Leonardo di
Does Influencer Marketing Really Work? Here’s What You Should Know Read More »
