Businesses now have all of the tools necessary to find out how people feel about their branding efforts. Social listening is a marketing strategy that allows companies to read and respond to customer feedback on social media. This gives them the opportunity to fine-tune their marketing efforts to help them achieve their goals. Social listening […]
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In 1991, Tim Berners-Lee (inventor of the World Wide Web) brought the first website to life in from a lab in the Swiss Alps. It didn’t take long for businesses and bloggers to crowd the Internet. Websites brought the need for indexing them, which brought Excite (1993), Yahoo (1994), and Google (1997). -And as these
The popularity of voice-activated smart assistants is gaining traction, especially with Apple hopping on the bandwagon with its Siri speaker due to be released soon. This is why businesses should include voice search in their online marketing campaign, rather than focus solely on text-based searches. In fact, voice search marketing is described as the new
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Now that it’s 2017, most business owners have heard of SEO. If you haven’t, it doesn’t take long to get caught up. You get bombarded with information about optimization as soon as you take your business online. -And it’s complicated. Because you don’t just have the SERPs (Search Engine Results Pages). You have Images, Knowledge Panels, Videos,
Local SEO Is Like Real Estate: Location, Location, Location Read More »
It’s about time that we take a step back and have a little chuckle at ourselves. Image via Shutterstock. Plenty of products and services help people, making them healthier and happier. For those things, marketing is great — but sometimes, the way we talk about ourselves is absurd. Yeah, I said it, it’s absurd, but
The Part-Time Nihilist’s Guide to Marketing Terms You Hate, But Need Read More »
How do you keep your brand top of mind during the decision making process? Introducing Business.com’s LENS, a lead expansion and… You’ve got a great prospect…now what? It’s a challenge many companies are facing. Your sales team needs leads but prospects and customers require far more information today than any sales rep could deliver via
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Hollywood paints a grim picture of a future populated by intelligent machines. Terminator, 2001: A Space Odyssey, The Matrix and countless other films show us that machines are angry, they’re evil and — if given the opportunity — they will not hesitate to overthrow the human race. Films like these serve as cautionary tales about
Is Machine Learning Helping Marketers or Making Us Obsolete? Read More »
The Top 30 Online Marketing Tools I Couldn’t Live Without Published 11/28/2016 by Jayson DeMers | 14 Comments Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. Following are 30 of my all-time favorite software tools for
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It’s funny the things you pick up as you spend more time in an industry. Little ideas, strategies, and patterns that are usually completely lost on you in the beginning stages but that the “experts” all seem to know. The blogging industry is no different. There are so many details that, once discovered, make a
Discover The One Detail that Boosts Your Blogging and Marketing Engagement – Every Time Read More »
When starting out, Search Engine Optimization (SEO) seems so simple and effective. Using keywords and content to draw traffic to a site is a common practice for most businesses. While it takes careful planning to implement, the general concept is easy to use and repeat. As a rule, SEO strategies give people what they want:
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