Online PR outreach

How to leverage cold outreach to get more PR mentions

PR may seem like a throwback but it can still deliver if combined with new digital tactics We’re in the midst of a digital revolution, a golden age for tech innovation and disruption in virtually every industry. It’s perhaps nowhere near as pronounced as it is in the marketing and advertising spheres. Outbound is out …

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2018 Influencer marketing tactics | Smart Insights

Chart of the Day: A summary of trends in managing influencer marketing activities 2018 has been dubbed the year of Influencer Marketing by many including MarketingLand  and AdWeek who report on research that: “67 percent of marketers think influencer marketing campaigns helped them reach a more targeted audience, thus leading to more impactful results”. Of course, Influencer marketing …

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Is your employee advocacy program optimized for performance?

Employee advocacy can give your brand a social media boost When it comes to brand awareness and audience acquisition, managing a coordinated posse of advocates is essential. You need a viable base of people loyal to your brand who are willing to share your content and post about how awesome your products are. There’s simply …

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Infleuncer marketing integration and maturity

B2B Influencer marketing – how integrated is it?

Chart of the Day: Is your use of influencer marketing mainly campaign-based or continuous or always-on? Our Managing digital marketing 2017 research report showed that integrating marketing campaign activities remains a major challenge, so it was interesting to see a new report from Traackr reviewing integration of influencer marketing. Their new report specifically considers influencer marketing in …

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