PR is all about storytelling, but to do this effectively, you need to keep up to date with the latest channels and tactics. As multifaceted as it is, PR revolves around one central idea: storytelling. It’s our job to craft stories that connect and inspire — and to deploy those stories through mass communication channels. […]
4 up-and-coming trends spurring the PR industry forward Read More »
It’s essential for PR campaigns to be well thought out and engaging for target audiences on a personal level, or else they risk ending in disaster It can be difficult to own up to, but time and again we can be found guilty of adopting half-baked or ill-thought-out PR strategies that are destined to fail
Risky business: Exploring the issues that could undermine your PR strategy Read More »
Digital PR techniques that will increase your organic rankings and ROI The rise of PR-fuelled marketing in the face of diminishing returns on advertising has seen 66% of marketers rank quality content as their top marketing priority. With so much riding on the reputation of a brand, the value of content marketing, earned media, link
How to make your PR strategy more data-driven in 2019 Read More »
Digital PR is here to stay folks, but how do you make it a success? Digital PR is one of those new-fangled buzzwords that everyone is talking about at the minute. But, like influencer marketing, a lot of people aren’t too sure what it is, or how to make a success of it. But digital
Positive and negative PR campaigns can affect brand equity and identity – learn how to apply positive PR across touchpoints in the RACE customer lifecycle It’s a general marketing myth that without PR (positive or negative) consumers won’t know who you are and how you can help – wrong. Although effective PR can be the
How and why you need to integrate PR into all marketing channels Read More »
Research shows how PR specialists use social networks This new Social PR Survey, including data from the Social Journalism Study shows how important social media is to PR Specialists. So how are PRs using social media? Is it to post their own content, repost content, monitor brands, engage with the media or join in conversations? As you’d expect,
