Chart of the Week: The majority of marketers find influencer marketing to be an effective strategy, but it doesn’t come without its challenges Influencer marketing has become a popular tactic for a number of brands, whether they’re using well-known names or micro-influencers. In fact, according to new research from Mediakix, 80% of marketers find influencer […]
80% of marketers find influencer marketing effective Read More »
Tom Berry is CEO of Chameleon – the Best PR Agency to Work for in the UK and EMEA Technology Consultancy of the Year 2018. Find out what he does all day – including his views on leadership, email and KPIs. (And if you’re looking to move up the career ladder, why not check out
A day in the life of… CEO at an independent PR agency – Econsultancy Read More »
Word of mouth is the aim of any PR stunt, with many big brands using the approach as an alternative to expensive digital ads and large-scale marketing campaigns. With this in mind, here’s a run-down of some of the best (and forgotten-about) stunts in recent years, as well as analysis on why they work. 1.
14 brand PR stunts that successfully created a splash Read More »
Experiential marketing, what is it good for? The premise is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience. If a brand event stirs genuine positive emotions within people then they are more likely to associate those emotions with that brand, which is more
Which creators to use to raise brand awareness and maximise your ROI In recent years, and even months, the influencer marketing industry has grown exponentially and it’s showing no signs of slowing down. In 2017, 86% of marketers reported using influencer marketing and 39% of those reported plans to increase influencer marketing spend in 2018
Micro, macro, nano and hero creators: Whom to use and when? Read More »
