online reviews

Seven time-tested tactics to generate – Google reviews

A vast majority of customers find Google reviews posted by strangers just as trustworthy as personal recommendations. So how can businesses encourage customers to leave a review for them on Google? A staggering 97 percent of customers depend on online reviews to make a purchase decision. Google reviews build and insulate brand reputation, thereby helping …

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Seven time-tested tactics to generate more Google reviews

A vast majority of customers find Google reviews posted by strangers just as trustworthy as personal recommendations. So how can businesses encourage customers to leave a review for them on Google? A staggering 97 percent of customers depend on online reviews to make a purchase decision. Google reviews build and insulate brand reputation, thereby helping …

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How SMBs can effectively manage their online reputation on a shoestring budget

Managing an online reputation is a 21st-century business responsibility that simply cannot be ignored, or even placed on the backburner for any amount of time. The online world of consumerism runs 24/7. It doesn’t take holidays, time off, or even a two-minute break. Regardless of what business ideas you might have, managing an online reputation …

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How To Improve Your Customer Reviews

Leveraging customer reviews is one of the best marketing strategies you can use to attract new customers and grow your business. And it’s free too! No need to pay thousands of marketing dollars on advertising which because of its self-promotional nature will never really be 100% convincing anyway. Buyers won’t rush to do business with …

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If Your Business Relies on User Reviews, You Need a New Strategy

One of the major forms of social proof that marketers rely on is being systematically destroyed. I’m talking about user reviews, and if you rely on reviews to either buy or sell, you need a new business strategy right now. The destruction of user-review reliability is getting so bad that it was the topic of a …

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How to Effectively Manage Your Company’s Online Reviews

If you’re a small business owner, online reviews can be a blessing or a curse. They’re great when you’ve got enough reviews—and if they’re positive. But things can change fast. Just one negative review can cost a business up to 30 customers. Managing all the reviews for your business can get cumbersome, too. There are …

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12 tips to improve your reputation strategy

To grow and stay ahead of your competitors, you need to take a hard look at your reputation strategy. The online reputation of your business hinges on a variety of elements. It’s an ever-evolving digital mix-up of comments, reviews, blogs, and more. It’s time to take a proactive approach to improve your online reputation. Not …

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Customer reviews: The not-so-secret SEO tactic

No matter what industry you’re in or what your business does, you want to be as close as possible to the top of a search engine results page (SERP). And of course, SEO is what gets you there, taking into consideration more than 200 ranking signals, such as the quality of your content, backlinks, mobile optimization, …

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How to Choose an Influencer to Boost Your Marketing Campaign

In the past few years, everybody has heard about influencer marketing. What exactly is this? Well, let’s take a practical example. Let’s say your smartphone broke and you need to buy a new one that is suitable for your needs. You found three phones matching your criteria: the latest iPhone, a Samsung, and a Nokia. …

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5 Easy Steps to Start Getting Better Online Reviews

It doesn’t matter how good you think you are. What matters is how good your customers think you are. They are the ones buying, and their opinions are the only ones that count. In my last post, I talked about how important online reviews are and how you can use them to improve your business. But …

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4 Effective Ways to Leverage Online Reviews for Your Business

Whether you’re ready for it or not, your customers love leaving online reviews, and your potential customers love reading them. Online reviews have become omnipresent. They’re no longer just on review sites like Yelp, Tripadvisor, or G2Crowd. They’re available and visible on Google search or even social media networks like Facebook. If you’re new to …

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