Oracle Marketing Cloud

Data-Driven Personalization & Marketing Automaton

In the digital age, data is a marketer’s ultimate tool. The better and more focused and specific your data,.

Relationship One had Zach Monroe, the senior manager of marketing automation at Thomson Reuters Legal, as a guest on.

Email marketing programs are complex three-dimensional objects. If you don’t look at them from all angles and shine a.

Think about your favorite cake. What makes it special? Maybe it’s the icing or tasty filling. Maybe it’s.

A content strategy acts as your roadmap. It tells you where you are with your content, where you want.

It’s hard to imagine that any marketer today isn’t aware of the importance of “digital experience” (DX). No longer.

Numbers tell the tale, especially when it comes to engagement. Metrics will indicate what is working and not working.

Oracle is honored once again to be named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs..

How do you go about creating an engaging email? What does it look like and how should you write.

Every marketer should take a moment and consider who their audience is. Who are they trying to reach? How?.