In the digital age, data is a marketer’s ultimate tool. The better and more focused and specific your data, the better you can target and connect with customers. You have to try and take a walk in your customer’s shoes and understand what it is like for them to travel your customer journey from end […]
Data-Driven Personalization & Marketing Automaton Read More »
Relationship One had Zach Monroe, the senior manager of marketing automation at Thomson Reuters Legal, as a guest on episode 54 of its Inspired Marketing Podcast series. He spoke about the benefits of having a single, unified instance of Oracle Eloqua. Zach has been working with Oracle Eloqua for the past nine years for multiple
Unified Instance of Oracle Eloqua: How It Can Help Optimize the Customer Experience Read More »
Email marketing programs are complex three-dimensional objects. If you don’t look at them from all angles and shine a light into the nooks, you simply can’t see it all. And if you can’t fully see it, you have little hope of fully understanding it, much less optimizing and mastering it. Unfortunately, there’s significant evidence that
Think about your favorite cake. What makes it special? Maybe it’s the icing or tasty filling. Maybe it’s the chocolaty layers or extra moist texture. To you, this special cake tastes better than an average cake. It stands out because it has all the right elements. It’s different. What if you could give this
Content Masterclass: Create Experiences that Wow and Convert Read More »
A content strategy acts as your roadmap. It tells you where you are with your content, where you want to be, and how you intend to get there. To understand what your content needs to be, you have to understand your audience. This means looking at what worked before, what didn’t, and the lessons you
It’s hard to imagine that any marketer today isn’t aware of the importance of “digital experience” (DX). No longer a nice-to-have, DX has become a pivotal differentiator for organizations in almost any sector, ahead of even price and the product itself because of the power experience has to drive customer loyalty and recurring revenue. But
Numbers tell the tale, especially when it comes to engagement. Metrics will indicate what is working and not working with your current email marketing strategy. They will tell you what areas to concentrate on, what to improve, and what you might consider eliminating altogether. If the numbers show strong results, you can also justify your
Oracle is honored once again to be named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs. This category involves capabilities ranging from segmentation, message creation, and campaign workflow management, to advanced analytics, personalization and integrations across multiple digital channels. In this report Gartner evaluated 21 vendors for their solutions to orchestrate a
How do you go about creating an engaging email? What does it look like and how should you write it? All day, every day, people find themselves bombarded with a multitude of marketing messages from a variety of sources. They will be receiving more than a few emails each day. So, your emails have to
Every marketer should take a moment and consider who their audience is. Who are they trying to reach? How? And why? You might have a huge and diverse consumer base to look at, but you can break them down into segments. Then based upon the characteristics of each segment, you can create a sketch, or
