Oracle Marketing Cloud

Data-Driven Personalization & Marketing Automaton

In the digital age, data is a marketer’s ultimate tool. The better and more focused and specific your data, the better you can target and connect with customers. You have to try and take a walk in your customer’s shoes and understand what it is like for them to travel your customer journey from end …

Data-Driven Personalization & Marketing Automaton Read More »

Unified Instance of Oracle Eloqua: How It Can Help Optimize the Customer Experience

Relationship One had Zach Monroe, the senior manager of marketing automation at Thomson Reuters Legal, as a guest on episode 54 of its Inspired Marketing Podcast series. He spoke about the benefits of having a single, unified instance of Oracle Eloqua. Zach has been working with Oracle Eloqua for the past nine years for multiple …

Unified Instance of Oracle Eloqua: How It Can Help Optimize the Customer Experience Read More »

Poor Email Performance Visibility | Oracle

Email marketing programs are complex three-dimensional objects. If you don’t look at them from all angles and shine a light into the nooks, you simply can’t see it all. And if you can’t fully see it, you have little hope of fully understanding it, much less optimizing and mastering it. Unfortunately, there’s significant evidence that …

Poor Email Performance Visibility | Oracle Read More »

Content Masterclass: Create Experiences that Wow and Convert

  Think about your favorite cake. What makes it special? Maybe it’s the icing or tasty filling. Maybe it’s the chocolaty layers or extra moist texture. To you, this special cake tastes better than an average cake. It stands out because it has all the right elements. It’s different. What if you could give this …

Content Masterclass: Create Experiences that Wow and Convert Read More »

How to Build a Digital Experience Capability

It’s hard to imagine that any marketer today isn’t aware of the importance of “digital experience” (DX). No longer a nice-to-have, DX has become a pivotal differentiator for organizations in almost any sector, ahead of even price and the product itself because of the power experience has to drive customer loyalty and recurring revenue. But …

How to Build a Digital Experience Capability Read More »

Oracle Marketing Cloud Named a Leader in Gartner’s 2019 Multichannel Marketing Hubs Magic Quadrant

Oracle is honored once again to be named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs. This category involves capabilities ranging from segmentation, message creation, and campaign workflow management, to advanced analytics, personalization and integrations across multiple digital channels. In this report Gartner evaluated 21 vendors for their solutions to orchestrate a …

Oracle Marketing Cloud Named a Leader in Gartner’s 2019 Multichannel Marketing Hubs Magic Quadrant Read More »

Send Time Optimization: Let AI Make the Decision for You

As we all know, there are many decisions to consider when planning an email campaign that can have a direct impact on success. The subject line, to call to action, and content personalization to name a few. But there is one decision that has continued to baffle even the most experienced of marketers since the …

Send Time Optimization: Let AI Make the Decision for You Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com