As we all know, there are many decisions to consider when planning an email campaign that can have a direct impact on success. The subject line, to call to action, and content personalization to name a few. But there is one decision that has continued to baffle even the most experienced of marketers since the […]
Send Time Optimization: Let AI Make the Decision for You Read More »
It has become second nature. You probably don’t even realize that you’re doing it. However, you are always offering up some information about yourself in exchange for goods and services. Need a few examples? Whenever you download a movie Whenever you buy an ebook Whenever you call for a driveshare service You’ve already given away
On March 20, 2019, the 13th Annual Markie Awards took place in Las Vegas, Nevada. For more than a decade, Markie Awards have celebrated the art and science of digital marketing for more than a decade. However, this year, the Markies evolved and broadened their scope to applaud brilliance beyond just marketing. Therefore, the 2019
There’s no such thing as a free lunch, but that’s easy to forget when the CFO is blowing up your inbox with requests for a leaner marketing plan. How can CMOs defend their operating budgets, while still maximizing opportunities to defend the balance sheet? The Art of Right-sizing a Marketing Budget Starts with Reassessing How
Selling Marketing Automation Technology to the C-suite Read More »
“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. Here they share their thoughts on data, the ever-changing field of marketing, and how it all comes together.” Analytics has become a
Marketing automation success comes from finding the right person to lead marketing automation through to how to get all the marketing team to adopt automation. People, process, and technology working in harmony create the true business transformation that moves you ahead of your competitors, makes the experience better for your customers, and proves the ROI
The world of marketing has changed so much in the last decade. We have come a long way from sending “junk mail” via the postal service to try and entice prospects and customers into doing business with us. Door-to-door sales and cold calling are still a “thing”, but are not nearly as successful as they once
Multi-Channel vs. Cross-Channel vs. Omni-Channel Marketing Read More »
Where’s Email in Your ABM Strategy? 59% of B2B Marketers rate email as effective for driving early stage engagement, 81% say it’s effective at driving conversions later in the funnel. Let that sink in for a moment… Email marketing is one of the most widely adopted and effective channels a B2B marketer can use, yet it’s
Peter Armaly is a Senior Director and Advisor for Oracle SaaS Customer Success. He is responsible for program design and execution of skills enablement for the customer success organization and in that capacity he works closely with senior executives both internally and externally. Peter is a highly accomplished marketing and customer success practitioner/leader who leverages
By Mark Tarro, Senior Solution Engineer, Oracle In our everyday lives, we buy and use a growing number of add-ons that can improve the way that we work or relax. Whether it is a new and improved lens for a camera or a chrome plug-in, we want to have our new tool up and running
