Despite numerous articles and opinion pieces promoting the need for brands to adopt customer-centric commerce, the business realities and commercial pressures placed on retailers still mean that many are taking a purely conversion-centric approach. As more brands make the shift into the digital space, it’s important to prevent tunnel vision when it comes to customer […]
Why putting the business focus on experience pays off Read More »
Modern Customer Experience (ModernCX) 2018 once again offers registered attendees the opportunity to arrive early for a high-value, free pre-conference training event across multiple Oracle Customer Experience (CX) platforms. The Pre-Conference Education event takes place on Monday, April 9 and Tuesday, April 10, prior to the conference opening keynote. Marketing cloud sessions, including courses on Eloqua,
Five Pre-Conference Sessions You Can’t Miss at Modern Customer Experience (ModernCX) Read More »
Heard about Google’s recently announced AMP for Email project? AMP, or Accelerated Mobile Pages, was developed by Google to efficiently load modules within web pages, specifically on mobile devices. A few weeks ago, Google announced they’ll be bringing this same technology to inboxes, allowing for what they’re calling “engaging, interactive, and actionable email experiences.” Currently being tested
By: Steve Krause GVP Product Management, Oracle Marketing Cloud You cannot get marketing right if you get privacy wrong. With the GDPR (General Data Protection Regulation), European and global marketers have new privacy requirements. As a leading provider of marketing technologies, Oracle is committed to helping our customers comply with the GDPR. This effort starts
As a fan of the Golden State Warriors, I’m still gushing over their 2017 NBA Championship win. Congratulations Dubs! We’re so proud. Being in the Bay Area, we are very lucky to have talented sports teams including basketball, baseball, football and hockey. Having been to every stadium/arena, the fan experiences are quite different! At home,
Ignite the Fan Experience | Oracle Marketing Cloud Read More »
Last week saw the close of another Cannes Lions event, AKA the International Festival of Creativity. As the dust settles, I figured now’s a good time to take a look back at some of what was said, seen and heard. Let’s start off with some sights and sounds. First up is Sylvia Jensen, Head of
It seems to be an unwritten rule. Or maybe it’s our collective failure to think of history as anything more than a collection of dusty tales from long dead, tech-deprived societies. Or maybe it’s simply ignorance. Whatever it is, it seems rare for anyone in the business world to look to the ancient Greeks for
The Four Temperaments of Organizational Alignment Read More »
The word hero or heroic connotes something having to do with something brave or bold and may involve the saving of lives, rescuing puppies or something to that effect. Or if you’re of a certain age the word hero conjures up this: Man do I miss those cheesy videos from the 80s. But I digress.
