owned media

How To Reduce Non-Human Digital Traffic: 3 Ways That Will Make Your Marketing Succeed

“Less than 60% of digital traffic is human”(New York Magazine) Sound like a sci-fi movie treatment? BUT, it’s not! Rather this is the digital media landscape you face as a marketer. No surprise that consumer trust has declined to an all-time low! Further, non-human digital traffic also applies to search, social media and influencer marketing. …

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Owned Media Platform Guide: 40+ Options You May Be Missing

Do you have a documented owned media platform strategy? As a digital marketer, you know that your blog and email list contribute to your balance sheet and support your marketing. BUT there’s more to owned media! Even better, most marketers don’t take advantage of the full array of owned media options. As a result, you have …

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Facebook Algorithm Changes: Time To Diversify Your Digital Marketing Channels

Worried that your traffic and sales will take a nosedive because Mark Zuckerberg announced changes to Facebook’s algorithms specifically limiting feed to family and friends? Having watched Facebook since it was only open to students, I can tell you that Facebook regularly makes this type of change. (BTW, so does Google!) While this news gave …

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00 Introduction

Implementing B2B Content Marketing – A Proven 7 Step Approach

bavarian_web_solutions / Pixabay B2B marketing has changed for good. B2Bs need to think, act and communicate from the buyers perspective. With loose promises, swirling service descriptions and so-called unique selling points, the information hunger of business decision-makers can no longer be set. Those who wish to build a good relationship in an early stage of …

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