No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns – Search Engine Land Thanks to Our Sponsor Source link
No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns Read More »
To make every conversion count, count every conversion – Search Engine Land Thanks to Our Sponsor Source link
To make every conversion count, count every conversion Read More »
The new Google AdWords interface is coming soon. Are you ready? – Search Engine Land Thanks to Our Sponsor Source link
The new Google AdWords interface is coming soon. Are you ready? Read More »
Giants collide: Google’s impending showdown with Amazon – Search Engine Land Thanks to Our Sponsor Source link
Giants collide: Google’s impending showdown with Amazon Read More »
So, machine learning in AdWords is great and definitely the future. But Dynamic Search Ads? Not so much, in my opinion. In this column, I would like to talk about Dynamic Search Ads (DSAs), which are generally for people new to paid search, and I’ll share a handful of caveats. When to use DSAs Dynamic
Dynamic Search Ads are for amateurs or superheroes Read More »
This past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or an agency working on behalf of nonprofits, these changes may apply to you. Some of the changes are good, but others may create new challenges for you. In this article, I’m going to briefly walk through some of
Last month, I wrote about the importance of knowing pay-per-click (PPC) fundamentals when you’re hiring new team members. While you can control the team you hire, it’s harder to find clients, bosses and stakeholders who understand all the details of PPC as well as you do. This can lead to questions about campaign performance when
The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill battle when it comes to search engine optimization (SEO), pay-per-click (PPC) and marketing. There are no AdWords or Facebook advertising programs available and no current opportunities to advertise a cannabis company
What’s different about digital marketing in the cannabis industry? Read More »
When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test. The following are a variety of questions and their answers from major search and e-commerce sites like Google, Amazon and Bing. Use them to ask any “expert” you may be
30 questions to ask that so-called PPC ‘expert’ before hiring him/her Read More »
Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However, your landing page CTA isn’t the only marketing CTA that matters. To get people to your landing page, you need them to click on your ads, which means you need a smart call
