Prevent costly errors with Google Ads by not falling foul of these classic mistakes Google Ads is probably one of the best tools you can use to generate leads, sales…
Paid search marketing (PPC)
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The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Newaz Chowdhury My name is Newaz but I…
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Google AdWords – Google’s pay-per-click (PPC) advertising platform – has recently rebranded and is now known as Google Ads The name may have changed, but the underlying principles of the…
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Is Google’s AI and Machine Learning intelligent enough to deliver Smart Campaigns that gain results? Did you manage to watch Google’s Marketing Live Keynote speech? The Smart Insights office had some…
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Whether they realise it or not, most people will have been exposed to remarketing ads whilst surfing the web Remarketing ads are text, image or video ads which appear all…
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Prevent costly errors with AdWords by not falling foul of these classic AdWords mistakes Google AdWords is probably one of the best tools you can use to generate leads, sales…