Paid search marketing (PPC)

Unlocking the PPC potential of search query data

Search Query data can help you create a PPC campaign that gets great results. Search query data isn’t just handy for identifying negative keywords, it’s the secret to unlocking the hidden potential within your pay-per-click search or shopping campaigns. Search queries are the words people actually type into a search engine, not the keywords you …

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Scientific approach to writing an effective PPC ad

A scientific approach to writing paid search ads can be beneficial to creating effective ads The ever-changing parameters of search engine marketing are no secret. It can be time-consuming to keep up with the latest trends in the industry, making it important to be efficient while writing quality and catchy ads. A scientific approach to …

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PPC bidding strategies: The smart revolution

Machine learning + PPC = boosted results Pay-per-click (PPC) bidding has changed a lot over the years. Manual bidding still definitely holds its place in some circumstances, however, any proficient PPC specialist will be well aware of the more advanced options available and how they can give you significantly boosted results without the need to …

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Using PPC to overcome B2B e-commerce challenges

Optimize your PPC campaigns for technical industries, target markets and order size When anyone talks about e-commerce, the focus is often on B2C. They use examples of fast fashion or basketball shoes. However, there is a whole industry out there dedicated to selling businesses’ materials that they need to do their job. Whether it’s scissor …

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High CTR and low conversion rate: Common marketing mistakes

Did you notice a disconnect between your click-through rate and conversion rate? It’s time to check the issues and optimize your website Generating customers through digital marketing is now one of the most popular tactics for promoting your brand. Popular, but not easy. As a site owner, you want your website to drive traffic and …

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8 simple Google Ads mistakes you can easily avoid

Prevent costly errors with Google Ads by not falling foul of these classic mistakes Google Ads is probably one of the best tools you can use to generate leads, sales and grow your business. However, most business owners end up wasting hundreds, if not thousands of dollars each month as a result of inadequate account …

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