Google AdWords – Google’s pay-per-click (PPC) advertising platform – has recently rebranded and is now known as Google Ads The name may have changed, but the underlying principles of the…
Paid search marketing (PPC)
Is Google’s AI and Machine Learning intelligent enough to deliver Smart Campaigns that gain results? Did you manage to watch Google’s Marketing Live Keynote speech? The Smart Insights office had some…
Whether they realise it or not, most people will have been exposed to remarketing ads whilst surfing the web Remarketing ads are text, image or video ads which appear all…
Prevent costly errors with AdWords by not falling foul of these classic AdWords mistakes Google AdWords is probably one of the best tools you can use to generate leads, sales…