Chart of the Day: Google’s share of US paid search clicks by device As of April 2017, the global marketing share percentage, in terms of the use of search engines (on desktop), heavily favours Google with over 78%. Now, in Merkle’s Q3 2017 Digital Marketing Report, they also have a share of 97% for US paid […]
Google’s dominant share of phone search ad clicks steady at 97% Read More »
New research shows that web users do not always know when they are viewing a paid ad With growing concern over the authenticity of online news, a study carried out by content marketing agency Ad-Rank Media revealed some interesting insights into users’ understanding and trust of the internet. Source: Internet Live Stats Out of the
60% of consumers don’t know a Google advert when they see one Read More »
While AdWords and Facebook both work on a PPC (pay-per-click) basis, that’s pretty much where the comparison ends. If your business uses paid search, then you’re no doubt familiar with Google’s AdWords platform. But if you’re thinking about dabbling in Facebooks ads, then there are a few crucial differences that you should know about. Download
How much your cost per click should be for a #1 advert position, according to your industry A question that is becoming increasingly common for business owners. “How much does it cost to advertise on Google?” A perfectly simple question with a not so simple answer. As you’re probably aware, the keywords you use in
Smart Insights Alert: The new tools include a single multi-country feed If you’ve ever run an AdWords campaign you’ll be familiar with the process, but now the AdWords platform has introduced new Merchant Centre tools: Adding or overriding product data with supplemental feeds A single multi-country feed modification of your product data from the content API
Get your Adwords campaign in front of your competitors with a limited budget As a website owner, you want to be successful online and get your website found on the internet. There are many ways to promote your website. One of them could be social media. You might also use search engine optimization (SEO) services,
PPC techniques for businesses with a limited budget Read More »
PPC tips and strategy to enhance your AdWords campaign What comes to your mind when you think about AdWords? Perhaps, a lot of data, excel sheets, and analysis. When I think about AdWords, I usually think about a customer’s choice and their range of options, as if they were buying a burger at McDonalds. Economists
Rolling AdWords like a professional basketball player Read More »
Chart of the Day: Consumers prefer to compare and switch on desktop The need for businesses of all industries to perfect their mobile experience has never been more important than it is in 2017. Google promoting Accelerated Mobile Pages and their announcement of a Mobile First Index mean that we need to optimise our websites
Is a mobile-first approach right for Financial Services Paid Media? Read More »
