Paid search strategy

Advanced Google Shopping Segmentation for Fashion Stores

Selling Apparel Products? Get more from your Google or Bing Shopping campaigns With apparel products predicted to exceed $500billion in sales this year, the online fashion industry continues to thrive, resulting in all-time high levels of competition. E-commerce fashion websites now depend on the performance of paid advertising campaigns more than ever, and ad performance …

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Google’s dominant share of phone search ad clicks steady at 97%

Chart of the Day: Google’s share of US paid search clicks by device As of April 2017, the global marketing share percentage, in terms of the use of search engines (on desktop), heavily favours Google with over 78%. Now, in Merkle’s Q3 2017 Digital Marketing Report, they also have a share of 97% for US paid …

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60% of consumers don’t know a Google advert when they see one

New research shows that web users do not always know when they are viewing a paid ad With growing concern over the authenticity of online news, a study carried out by content marketing agency Ad-Rank Media revealed some interesting insights into users’ understanding and trust of the internet. Source: Internet Live Stats Out of the …

60% of consumers don’t know a Google advert when they see one Read More »

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