Running a Facebook ad campaign correctly can drastically increase your conversion rates, the number of website visitors and your overall success. But getting your ads to be successful on this popular social media platform and knowing what ads to run and where can take some time and money. Of course, as with all advertising, you […]
The worst-kept secret, once upon a time Step into my time machine, and let us take a journey. It’s 2015. You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You stumble upon a “hack” for optimal keyword performance, your elusive unicorn: the SKAG (Single Keyword
Why SKAGs Are No Longer a PPC Best Practice (and How to Respond) Read More »
Amazon, Bing and Google Ads (formerly AdWords) all implemented notable changes to their offerings in 2018. This is the nature of the beast. With each new year comes a variety of industry alterations that force advertisers to reassess their strategies and adapt to the newly formed landscape. As much as marketers often wish that PPC
5 Ways PPC Will Change in 2019 and How You Can Prepare for It Read More »
Google Ads is an exceptional tool for businesses, giving you the option to bid on having your ad show up in relevant searches of your target audience. This allows you to show targeted messaging to users who are further along in the digital sales funnel based on their search intent. It’s no surprise that Google
Google Ad Extensions: Everything You Need to Know Read More »
Did you notice a disconnect between your click-through rate and conversion rate? It’s time to check the issues and optimize your website Generating customers through digital marketing is now one of the most popular tactics for promoting your brand. Popular, but not easy. As a site owner, you want your website to drive traffic and
High CTR and low conversion rate: Common marketing mistakes Read More »
There is a saying that goes: “Good artists copy; great artists steal.” The same concept is applicable to PPC strategies. Marketers don’t need to reinvent the wheel, but rather find the leaders in their niche to evaluate the success of their rivals and outperform their results. The good news is that there are a lot
For my awareness campaigns, I’ve always implemented custom audiences first for my clients. No matter what size their budgets, it’s important to try to capitalize on our target audience first before broadening our reach. Custom affinity audiences used to be my go-to for YouTube campaigns because I could create audiences from a combination of keywords
Expand Your YouTube Ads’ Reach With Custom Intent Audiences Read More »
Crafting strong ad copy on Google Ads isn’t hard, but to do it right, we have to flex both art and science muscles. We’re only given a small number of characters on search engine results pages (SERPs), so we have to make them count. When writing copy, it’s important to think about the experience your
How To Write The Best Google Ads Copy & Back It Up on Landing Pages Read More »
Google Ads amounts to billions of dollars in revenue for the search engine giant, but what about your revenue? Standing out in this competitive—and, let’s face it, cluttered—environment can be a huge challenge for advertisers, especially if they’re just starting out. There’s only so much space on a search results page to go around, after
Quick Ways to Make Your Google Ads Stand Out from the Competition Read More »
It’s that time of year and everyone is officially getting into the holiday spirit… including businesses and the marketers who work with them. The holiday season is an enormous time of opportunity for businesses, regardless of industry. It’s the season of gift-giving, and with those end-of-year bonuses burning holes in pockets, people already have their
6 Holiday PPC Strategies You Need to Use to Convert More Customers Read More »
