Peg Fitzpatrick

Summer Content Marketing Tips: How To Get Your Content Strategy Ready

Are you and your content strategy in shape for summer? Let’s be honest—I’m not and my gym knows it! Or more importantly, my health club knows a thing or two about summer content marketing based on past registration and usage results. Specifically, they know their target audience wants to look buff in their more body-revealing …

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How To Avoid Blogging Blarney: 17 Ways To Change Your Blog

When social shares decline and content saturation sets in, you need to forget the once dependable blogging blarney. At this point the luck of the Irish won’t help your blog. (Although my colleague RazorSocial’s Ian Cleary may tell you differently.) Rather adjust your blogging approach to focus on building an engaged community where the depth of your …

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Facebook Algorithm Changes: Time To Diversify Your Digital Marketing Channels

Worried that your traffic and sales will take a nosedive because Mark Zuckerberg announced changes to Facebook’s algorithms specifically limiting feed to family and friends? Having watched Facebook since it was only open to students, I can tell you that Facebook regularly makes this type of change. (BTW, so does Google!) While this news gave …

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2018 B2B Content Marketing Distribution: What The Data Doesn’t Tell You [Research]

Not all B2B content marketing distribution is created equal. But you knew that! Maximize your B2B content marketing distribution by  integrating it into your content marketing strategy. This will help  yield an expected outcome. To improve your B2B content marketing distribution, let’s examine 2018 B2B Content Marketing Research conducted by Content Marketing Institute and MarketingProfs. …

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