People and Skills

A day in the life of… Ana Sousa, Data Scientist at Cxense – Econsultancy

A day in the life, data and analytics, People and Skills / Good To SEO

Ana Sousa is a Data Scientist at Cxense, a data management platform that offers online advertising, analytics, conversion rate optimization and content recommendations for publishers. Econsultancy caught up with her to find out what a data scientist really does, the skills she uses in her role, why her job was “love at first sight”, and […]

A day in the life of… Ana Sousa, Data Scientist at Cxense – Econsultancy Read More »

A day in the life of… Andy Whatley, SVP of Business Development at Instreamatic – Econsultancy

Advertising, audio advertising, Innovation and Trends, People and Skills / Good To SEO

Andy Whatley is SVP of Business Development at Instreamatic, an interactive voice-enabled audio advertising platform. A veteran of the radio marketing industry, Andy Whatley is now responsible for building out partnerships with brands and publishers for Instreamatic and helping to realise the next generation of audio advertising. Econsultancy caught up with him to find out

A day in the life of… Andy Whatley, SVP of Business Development at Instreamatic – Econsultancy Read More »

12 tips to manage the human side of omnichannel transformation – Econsultancy

change management, digital transformation, People and Skills / Good To SEO

The shift toward a more customer-centric, omni-channel approach to marketing is a fundamental transformation affecting many industries. In the Pharmaceutical and Life Sciences industry, for example, it arises in response to multiple trends including customer adoption of digital technology, changing customer access dynamics, a shift to outcomes-based compensation, and rising patient empowerment. Most companies have

12 tips to manage the human side of omnichannel transformation – Econsultancy Read More »

A day in the life of… Adrian Mooney, Global Marketing Director for Digital at Britvic plc – Econsultancy

A day in the life, People and Skills / Good To SEO

Adrian Mooney is Global Marketing Director for Digital at Britvic plc. He has won numerous awards for creativity and effectiveness, including in a previous role as Sauces Marketing Director at Heinz, and he managed Tata’s drinks portfolio across EMEA. Mooney, along with Britvic CMO Matt Barwell, will be speaking at the Festival of Marketing 2019.

A day in the life of… Adrian Mooney, Global Marketing Director for Digital at Britvic plc – Econsultancy Read More »

A day in the life of… Jonathan Goodman, CEO at creative agency LIDA – Econsultancy

A day in the life, Agencies, People and Skills / Good To SEO

Jonathan Goodman joined LIDA in 2010 and became Managing Director in 2014, when LIDA earned the title of Campaign Agency of the Year. In 2016, he became Partner and President of LIDA New York, before returning to London in January 2018 to lead the UK business We find out what Goodman does on a typical

A day in the life of… Jonathan Goodman, CEO at creative agency LIDA – Econsultancy Read More »

A day in the life of… Rasmus Skjoldan, CMO at Magnolia CMS – Econsultancy

A day in the life, People and Skills / Good To SEO

Rasmus Skjoldan is CMO at Magnolia. In this ‘day in the life’ interview he reveals why he thinks execs cover themselves in myriad KPIs, how he does competitor research on planes, and why he loves ultra-niche marketing. Let’s find out more… Please describe your job: What do you do? Rasmus Skjoldan: I’m the Chief Marketing

A day in the life of… Rasmus Skjoldan, CMO at Magnolia CMS – Econsultancy Read More »

do brands need a CMO? – Econsultancy

CMO, People and Skills / Good To SEO

Marketing has never been as wide-ranging, complex and important an activity for companies as it is today, which one might assume means that the role of Chief Marketing Officer or CMO has never been of greater value. But a growing number of brands are actually deciding to eliminate the position. In 2017, one of the

do brands need a CMO? – Econsultancy Read More »

A day in the life of… Matthew Baier, CMO/COO of headless CMS Contentstack – Econsultancy

A day in the life, People and Skills / Good To SEO

We’ve got a trio of acronyms in today’s ‘day in the life’ as we chat to the CMO & COO of Contentstack, a CMS (content management system). Matthew Baier was trained as an astrophysicist and has worked at some of the biggest software companies in Silicon Valley. Let’s hear more about what his average day

A day in the life of… Matthew Baier, CMO/COO of headless CMS Contentstack – Econsultancy Read More »

A day in the life of… Leo Rayman, CEO at Grey Consulting – Econsultancy

A day in the life, Advertising, People and Skills / Good To SEO

Leo Rayman is the founder and CEO of Grey Consulting, the consulting arm of advertising and marketing agency Grey Global Group. Prior to taking on the role in August 2018, he was Chief Executive of Grey UK. Econsulancy spoke to Rayman to find out what his role has involved since founding Grey Consulting, how he

A day in the life of… Leo Rayman, CEO at Grey Consulting – Econsultancy Read More »

A day in the life of… Chris Donnelly, founder and CEO of luxury digital agency Verb Brands – Econsultancy

A day in the life, People and Skills, Strategy / Good To SEO

Chris Donnelly is the founder and CEO of Verb Brands, a luxury digital agency he founded from his university bedroom in 2013. He spoke to Econsultancy about how he came to found Verb Brands, his favourite tools for getting the job done, and his advice for marketers in luxury. As always, if you want to

A day in the life of… Chris Donnelly, founder and CEO of luxury digital agency Verb Brands – Econsultancy Read More »