Dave Castell is GM of Inventory and Partnerships EMEA at demand-side platform The Trade Desk. Econsultancy caught up with him to find out what his role involves day-to-day, his ‘non-traditional route’ into advertising, what excites him about the direction that TV advertising is taking, and why he believes that advertising can make the world a […]
Rebecca Martin is known as an “unflappable veteran” of Minnesota’s emerging technology industry with close to 20 years of experience. She has held marketing leadership roles at Trissential, Stellent, and Oracle, and most recently was Director of Integrated Marketing at data protection and security company Code42. She currently holds the role of Chief Marketing Officer
Lisa-Marie Ashbury is the Digital Delivery Manager at security firm, ADT. We caught up with Lisa-Marie to find out what life is like working in her role. Hi Lisa-Marie. Please describe your job: What do you do? As a Digital Delivery Manager, my job is an all-encompassing digital role across ADT Fire & Security. Predominantly,
Andrew Missingham is the co-founder of creative management consultancy B+A, which works with companies including Google, Nike, Punchdrunk and Beats by Dre. B+A’s trademarked product, Culture Divided, allows business leaders to understand and nurture their internal culture, a subject on which Missingham is a regular commentator. So, we caught up with the drummer and music
We’re hitting the agency world again today, meeting the founder and CEO of a content marketing agency. Dan Andrews tells us about life at the tree. (Remember, if you want to take part in this feature, get in touch.) Please describe your job: what do you do? Dan Andrews: I’m the founder and CEO of
In such a rapidly evolving industry, where skills and technologies tend to be out of date within just a few years, creating a culture of continuous learning can be a challenge. However, as Econsultancy’s ‘How Marketers Learn’ report suggests, the benefits of doing so should not be undervalued. According to the research, top-performing organisations are
Three big challenges for organisations – Econsultancy Read More »
1HQ is a brand agency working out of London, Amsterdam, New York and Singapore. A team of 70, they specialise in innovation, branding, packaging and activation, and have partnered with organisations such as Unilever, Nestlé and Tesco. Toni Papaloizou is 1HQ Creative Technical Director – we caught up with him to ask about his job.
A day in the life of… Toni Papaloizou, 1HQ Creative Technical Director – Econsultancy Read More »
Michael Raven is the founder and MD of Blazon, an innovation launch agency based in London. We caught up with him to find out how he came to found an agency that specialises in launching innovations, what skills his job involves, and his advice to anyone looking to start a career in PR or innovation.
A day in the life of… Founder and MD of an innovation launch agency – Econsultancy Read More »
Skyscanner is one of the leading lights of UX in the travel sector – it serves 80 million people every month and its easy-to-use app has been downloaded more than 80 million times . We caught up with Hugh Aitken, Senior Director of Strategic Partnerships, to ask him about his work at the global travel
This month, Econsultancy’s trends webinar on 30th July is open to all. You can sign up here (30th July, 2pm BST, 9am EST). Stefan Tornquist will be taking you through some of the key findings from our newly updated research titled ‘How Marketers Learn’ (a follow up to our 2016 report). The survey of over
Register for Econsultancy’s free webinar, How Marketers Learn – 30th July – Econsultancy Read More »
