Performance management

Unifying multitouch attribution & marketing mix modelling

MTA and MMM are powerful when used separately, but when used together, they can be transformative for marketers Modern customer journeys are long, with myriad touchpoints between initial awareness and the ultimate decision. One shopper might end up on your website by way of an organic search but won’t make a purchase until reading a …

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Learn how to use spreadsheets for marketing planning and management

Every marketer loves data! Whether they are numbers, feedback results or leads, this is what marketers dream about. They say knowledge is power, and that it is. Whether you’re preparing a report or trying to untangle raw data, working with spreadsheets can be rewarding to your job performance. Not only can it improve your efficiency, …

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5 Ways to Add Flow to the Digital Experience

Marketing can suffer from a lack of flow, especially when it’s interruptive in nature, but the results are impressive when the two concepts come together As a self-confessed app junkie who automates everything possible, it’s safe to say I’m a fan of things like web personalization and marketing automation. When lead scoring, triggered emails, personalized …

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