Persuasion Marketing: How to Create Personas to Better Engage Your Audience

Improve audience understanding for more persuasive marketing campaigns in four steps Gone are the days of randomly placing keywords and ranking for any term we liked. Today’s savvy marketer recognizes that in order to succeed in the Google search results, and more widely online, we need to forget old-school techniques of trying to appeal to …

Persuasion Marketing: How to Create Personas to Better Engage Your Audience Read More »