Personalisation

Why is personalisation still a challenge for marketers? – Econsultancy

Personalisation of digital content or marketing messaging is now thought of as common practice, with consumers coming to expect a personalised experience from brands. A survey by Cloud IQ found that 64% of respondents now expect an individualised experience, while 83% think of an individualised experience as important. There are many factors to this, of […]

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Three things marketers must understand before they personalise – Econsultancy

Personalisation / Good To SEO

When we talk about personalisation we envisage delivering tailored, relevant communications to the right customer at the right time to provide a richer experience. In reality, many companies are still some way off from delivering on this. The challenge for companies is that consumers have come to expect a more personalised experience from the companies

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The importance of customer retention post GDPR

6 months on from the GDPR deadline… have you started to prioritize retention? For many marketers, 2018 will be remembered as the year of the GDPR. Despite the long lead up time, plenty of businesses found themselves scrambling to get their house in order ahead of the 25th May deadline. Consumer inboxes were flooded with

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How to leverage personalization for effective email marketing [Infographic]

Email, Email communications strategy, email personalization, Personalisation / Good To SEO

62.26% of customers feel happy and excited to respond to a specially tailored message from the retailer The personalization of emails is not just limited to sending emails to your customers addressing them by their first names – it’s so much more than that. You can use personal information like their date of birth, full

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Why B2B businesses need to personalize their websites

Artificial Intelligence (AI) for marketing, Personalisation, Web personalisation / Good To SEO

Personalizing on a B2B level is more important than ever Personalization for B2Bs is staggeringly more effective than giving visitors a flat, generic experience. 80% of B2B businesses surveyed said that personalizing their website was more effective when it came to reaching their company’s objectives than unpersonalized content. But personalization for B2Bs has not been

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How “digital body language” can bring a human touch to marketing

customer journey, ecommerce, high street shopping, Personalisation / Good To SEO

Online transactions are notoriously impulse driven. As consumer touchpoints become increasingly digital, brands need their digital marketing and ecommerce functions to build connections with potential customers almost instantly. When battling to stand out in a hotly contested space, having the ability to cut through the noise with relevant, targeted interactions is invaluable. The key to

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The genius of Spotify Wrapped, the only marketing campaign I add to my calendar

data and analytics, Personalisation, social, Spotify / Good To SEO

I’m very excited for next week. Not because it’s the first week of December and Christmas is almost upon us. No, a much more important annual event awaits me on the 6th December: Spotify Wrapped. If you haven’t heard of it, Spotify Wrapped is an end-of-year event in which the company unveils listening data from

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What are the biggest challenges when it comes to personalization?

Personalisation, Web personalisation / Good To SEO

Chart of the Day: Time highlighted as the biggest obstacle in the way of marketing personalization When it comes to customer experience (UX), personalization is an important part of increasing engagement. Using data to inform content and digital ads can aid in the creation of experiences that are highly relevant, as well as different from

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How to boost conversion rates by 32%: a recommendation engine case study

ecommerce, Personalisation / Good To SEO

“What is personalisation?” Nick Mottershead, Data Scientist at Lynchpin Analytics, began his presentation at Festival of Marketing Day Two by answering this fundamental question. Personalisation, said Mottershead, is “delivering tailored, relevant communications to the right user at the right time”. The benefits of personalisation include improving KPI metrics and improving the brand experience for consumers.

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Five futuristic talks to catch at the Festival of Marketing 2018

AI/Machine learning, Content Strategy, Festival of Marketing, Innovation and Trends, Personalisation / Good To SEO

We’re just two and a half weeks out from the Festival of Marketing 2018, and here in the Econsultancy office we’re eyeing up all the amazing talks on the agenda and wondering if it’s possible to somehow be in six different places at once. For my part, I’m a big fan of all things future-looking:

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