Consumers receive marketing information on a plethora of channels, with email remaining one of the most effective. It is the most highly ranked marketing channel for return on investment, with three in four marketers rating it as either ‘excellent’ or ‘good’. With 80% of consumers being more likely to make a purchase from a retailer that tailors offers to […]
How to think strategically about email personalisation Read More »
I was on holiday in Cornwall last week and a friendly shopkeeper selling me some cider, scones and pasties asked if my wife and I had been serenading our 9-month old son with the Baby Shark Song. To our eternal shame we didn’t really know the song – my wife had simply not heard of
Me & George Ezra: How an Amazon Music recommendation changed my mind on personalisation Read More »
In the era of same-day delivery and ‘try before you buy’, customer expectations from retailers are higher than ever, leading to some serious trouble on the high street. By and large, retailers are aware of this and are taking steps to improve their relationships with customers, both in-store and online. However, there is a paradox
It’s time the generic retail newsletter is overhauled Read More »
According to research by Skift, the majority of travel companies around the world are experimenting with at least some form of personalisation. It’s been suggested that consumer resistance to sharing data is complicating matters, with this – to some extent – leading to limited success. For tourism boards, concern over data privacy remains a continual
How tourism boards are using personalised content Read More »
What is the future of customer engagement? A few decades ago, the most effort that the average brand made to “engage” with its customers would be broadcasting a message at them via a billboard, magazine, or television ad. The best way to persuade customers to buy products was thought to be by proclaiming their greatness,
Three trends shaping the future of customer engagement in marketing Read More »
14 ways to segment your target audience for effective e-commerce personalization As defined by Smart Insights, segmentation shows approaches to grouping prospects and customers to deliver more relevant communications and offers. The result is to give better response rates to these communications. In the marketing arena, personalization is a term often misused for segmentation. Personalization
14 ways to segment for effective e-commerce personalization Read More »
A case study of how a retail brand ran a personalisation program to improve engagement Jack Wills, a retail fashion store, has used personalisation to boost conversions for new and returning customers. What results have Jack Wills seen since running their personalisation program? 12% increase in conversion rates 8% increase in Add-to-basket Reduced basket abandonment Using
How Jack Wills used personalization to increase conversion by 12% Read More »
How Personalization, Segmentation, and Optimization work together to create a seamless customer experience There are three different levels to delivering personalized customer experiences: optimization, segmentation, and 1-to-1 personalization. Many of the ecommerce marketers we speak to are already using one or two of those approaches but haven’t considering how they relate to one another-so we
The Experience Personalization Pyramid | Smart Insights Read More »
