personas

How to Create a Content Marketing Strategy in 7 Easy Steps

One of the questions we get asked most often at Convince & Convert is how to create a content marketing strategy and plan. Some people assume we’re holding onto special tricks or the ever-elusive yet way-over-hyped “content marketing secret sauce.” The truth is there are no secrets to creating a content marketing strategy. Instead, we …

How to Create a Content Marketing Strategy in 7 Easy Steps Read More »

How to pinpoint the right buyers for your B2B product or service

It’s never been easier for B2B businesses to identify and target their ideal customers online. “I have a great product or service but I just can’t seem to be able to find buyers.” I hear this a lot. It’s one of the most frustrating things for a passionate business owner or manager with a solution …

How to pinpoint the right buyers for your B2B product or service Read More »

Get your data structure in shape for your next step in customer segmentation

A combination of data types allows marketers to identify and build out the segment of ideal and high-value customers Segmentation helps boost the value that marketing teams bring to an organization. I am a big fan of the trusted segmentation toolkit, but for most companies, it can do with a much-needed upgrade. Growing your current …

Get your data structure in shape for your next step in customer segmentation Read More »

2018’s most popular Smart Insights guides

From digital marketing strategy to persona research, here are the top 10 marketing guides you’ve found helpful throughout the year This year has seen us create great new digital marketing advice guides and update existing ones to make sure you always have the best up-to-date information, advice and best practice tips to follow. In fact, …

2018’s most popular Smart Insights guides Read More »

How ethnography can help improve UX

Short ethnography studies can help to create personas and improve your website user experience and usability Anyone who reads my Smart Insights blog posts will probably know by now that I try to achieve two things: Show marketers that research isn’t too difficult, time-consuming or expensive (ok that’s actually three things there) Show marketers the …

How ethnography can help improve UX Read More »

The best techniques to improve customer journeys?

Chart of the Day: Personas, Journey mapping, AB testing, VoC or NPS, which do you use? From our research on managing digital marketing it’s clear that there is a major challenge for many marketers of creating integrated strategies and communications plans. From a customer point-of-view there is also likely to be a poor experience if their customer journeys …

The best techniques to improve customer journeys? Read More »

GET SH*T DONE: Building Buyer Personas in 3 Steps

To paraphrase Ferris Bueller, modern marketing moves pretty fast; if you don’t stop and learn what’s new, you could miss out. But who has the time? If there are two universal truths to marketing, they are that we never have enough hours or resources, and that our to-do lists are a mile long. Keeping up …

GET SH*T DONE: Building Buyer Personas in 3 Steps Read More »

CC On 11 Amplification thumb 1024x576

How to Use Paid Targeting to Align with Your Customer Profiles

No, “customer profiling” doesn’t involve mugshots or lineups. It’s your best best for figuring out who the heck your consumer is and how you’re going to find them. Takeaways Successful customer profiling goes beyond demographic data to include specific audience motivators and barriers. A how-to guide from our friends at Help Scout offers a road …

How to Use Paid Targeting to Align with Your Customer Profiles Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com