The Communicator’s Playbook – Book Interview

Heidi Cohen Interviews Gini Dietrich The Communicator’s Playbook: a Step-by-Step Process for Implementing an Integrated PESO Model Program.   Q: What’s your best piece of advice for readers looking to improve their marketing? I’ve been spending a lot of time of late focused on WHY people buy. As marketers, we tend to focus on the …

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