pharma marketers

How Clorox uses data from smart thermometers to target digital ads

Cleaning brand Clorox is using data collected from internet-connected thermometers sold by a company called Kinsa to target its products, which include disinfecting wipes, to consumers who live in areas where there are increases in fevers. According to Inder Singh, Kinsa’s founder and CEO, “We take data from our users, we aggregate it, we do …

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Integrated print/digital campaigns could be what the doctor ordered for pharma marketers

Pharma marketers, like marketers in just about every industry, are pouring more and more of their dollars into digital channels. A small but growing number are even eyeing new technologies like AR and VR to engage consumers, but according to a new report by CMI/Compas, marketers might not want to ditch traditional channels when it …

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The US might require pharma ads to disclose pricing: what marketers need to know

The US Senate recently passed an amendment that would require pharmaceutical companies to list prices of their prescription drugs in direct-to-consumer (DTC) ads. If the Durbin-Grassley amendment makes it through the Congressional reconciliation process intact, it could present some big new complications for pharma marketers in the US. Pharma companies are already required to list …

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