Phil Mershon

How To Build Your Conference Into A Community: Case Study

In addition to building Social Media Marketing World into a wildly successful conference, Mike Stelzner and his team have created a global community. This is no small feat because communities consist of dynamic experiences that evolve over time.  Many conferences provide speakers, sponsors and attendees with quality experiences, yet not all of them develop into …

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How To Attend Conferences: Ultimate Marketing Guide To Generating Business

Regardless of your business focus, B2B or B2C, conferences are mega marketing and business opportunities for attendees, speakers and sponsors and/or advertisers as well as event producers. Before you tell me that trade shows have been a staple of B2B marketing for years and you get it, I propose that you use conferences more strategically …

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