Phrasee

The killer metric for email subject lines that ‘experts’ don’t understand – Econsultancy

Given the choice between certainty and uncertainty in any given scenario, most would opt for the former. As a species, we humans are a lot more risk-averse than we like to think. In marketing, this tendency toward risk-aversion is even more acute. Often, marketers want a high degree of certainty when making any decision… hence …

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A day in the life of… an AI language technician – Econsultancy

Molly Elisha-Lambert is an AI language technician at Phrasee, a marketing platform that uses AI to create impactful email subject lines and social ad copy. She has the fascinating job of programming language generation frameworks that will produce copy authentic to a client’s brand voice. Econsultancy caught up with her to find out how her …

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