“Isn’t Pinterest just for bloggers?” I hear this question all the time when I mention Pinterest marketing, typically from digital marketers, search engine optimization (SEO) experts and your typical horde of haters. And my usual response is usually along the lines of… “Maybe. So?” After all, nearly every website out there has a blog in […]
How to use Pinterest to drive high-volume traffic on auto-pilot Read More »
rvlsoft / Shutterstock.com While Pinterest has been around since 2010, it still is a vastly underutilized advertising channel for many brands. While the wedding and food industry have been naturally thriving on Pinterest, you may be surprised that you can find success using Pinterest Ads even if your brand resides outside of those two categories.
Intro to Pinterest ads: From setup to success story Read More »
Pinterest is testing a new wider-framed Promoted Video ad format that will display at maximum width across both columns in a user’s home feed, follow tabs and mobile search rather than the standard width of one column. The wider video ads, available in both 16:9 and 1:1 aspect ratios, currently are being used by a
rvlsoft / Shutterstock.com Pinterest’s president and advertising boss Tim Kendall will leave the company at the end of this year, a Pinterest spokesperson confirmed on Thursday after Recode reported the news. “Tim Kendall is leaving Pinterest after nearly six years to start his own venture. Tim has made important contributions to Pinterest and we are
Pinterest ad boss Tim Kendall is leaving the company Read More »
I AM NIKOM / Shutterstock.com With more than 300 million visual searches performed on Pinterest each month, the company is looking to make its visual search platform more useful during the holiday shopping season. On Tuesday, Pinterest rolled out several new features designed to make it easier for people to find products to purchase through
Pinterest adds custom QR-like codes for businesses, more shoppable pins Read More »
Pinterest is opening up its search ads to all advertisers and broadening the aim of brands’ keyword-based campaigns to relevant queries that do not contain a specified term or phrase. Eight months after Pinterest rolled out search ads, the company is making the ad placement available to advertisers buying ads through its self-serve ad-buying tool,
Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ Read More »
People will be able to use Target’s app to scan items in the real world and find similar products sold by the retailer. Pinterest has signed a deal with Target to license its visual search technology, Lens, the retail brand announced on Monday. In exchange for a multiyear ad spend commitment, Target will be the exclusive
Pinterest is helping smaller advertisers develop creative for its platform by launching a self-serve interface allowing them to find creatives to produce branded content for Promoted Pin campaigns. Once that Pinterest-identified influencer is hired by the brand and the content is produced, it can be used as advertising creative on the social network/visual search engine.
Pinterest opens self-serve version of Pin Collective branded-content program Read More »
Facebook is updating the shoppable Collection ad format introduced in March to combine the look of a print catalog with the interactivity of a digital ad. On Monday, Facebook announced a new option for its full-screen, mobile-only Collection ads called “lifestyle templates.” Brands can use the updated format to refashion their ads from a typical
Facebook updates its shoppable Collection ads to mirror print catalogs Read More »
