Pivotal Research

Bringing Digital-Like Concepts to TV Will Not Cause Digital-Like Growth

Brian Wieser, a well-known advertising expert at Pivotal Research, says that simply bringing digital-like concepts to traditional TV will not by itself cause digital-like growth. He says that growth would only come if TV could appeal to new kinds of advertisers. Brian Wieser, Senior Analyst at Pivotal Research Group who covers all things advertising from an …

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Analyst Says that Google Already Dominates the Media Business

When does Google dominate the media business? “They already do,” says Brian Wieser, senior research analyst at Pivotal Research. “The reality is from a time consumption perspective, from an ad spending perspective, there’s nothing like Google, and unlike Facebook, they are reasonably well run.” Wieser adds “If Google wants to be a big player in traditional TV …

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