planning holiday sales

Creating Your Black Friday Attack Plan

Is your business ready for Black Friday? Your shelves may be stocked, but savvy marketing for the holiday shopping season starts long before that day of shoving and spending. Retailers, both online and off, rely on holiday sales numbers to fund their business through the rest of the year. So it’s critical that companies implement …

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Expert Tips to Help Small Businesses Maximize Holiday Retail Sales

Black Friday, Cyber Monday—any sale, really—should be an opportunity to increase sales. Whether you started planning for the big holiday sales during the summer or have done nothing yet, you still have time to generate additional revenue if you act now. Put serious thought into what you are offering before you launch. Poorly designed offers …

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