Podcasts

Building an Ecommerce Business, Part 16: Custom Manufacturing

Selling manufactured goods directly to consumers, with no retail middlemen, has exploded on the internet. An entrepreneur with an idea for an original product can design it, find a manufacturer for it, and sell it online via any number of sophisticated ecommerce platforms. I’m the founder of Beardbrand, an ecommerce business in Austin, Texas, that …

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Building an Ecommerce Business, Part 15: Content Essentials

Content marketing for ecommerce businesses is much more than a sales pitch. Done well, it connects with prospective customers and tells the story of a brand. I’m the founder of Beardbrand, an ecommerce business in Austin, Texas that focuses on beard care and men’s grooming. This is episode 15 in my series on building an …

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Podcast Paywalls Don’t Actually Serve Listeners

Podcasting had a banner year in 2018. The medium had “explosive” growth in listenership, according to Edison Research, which found that more than half of Americans now say they’ve listened to a podcast. Several trends contributed to that growth – from Hollywood adaptations bringing more attention to top podcasts, to the snowballing popularity of short-form …

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