Podcasts

Neil Patel’s 7 Trends to Embrace for Successful Digital Marketing in 2019

Self-made marketing expert Neil Patel released a video titled, How Digital Marketing Will Change in 2019. Patel outlines 7 Trends that all businesses and content producers should embrace for successful digital marketing in 2019: “Digital marketing is going to change in 2019,” says NeilPatel. “What’s been working for the last few years is not anymore. …

Neil Patel’s 7 Trends to Embrace for Successful Digital Marketing in 2019 Read More »

Building an Ecommerce Business, Part 6: Finding Employees

Without the right people, a new ecommerce business would almost certainly fail. Refining the hiring process can help find the perfect candidate. This is the sixth episode in my series of conversations on building an ecommerce business. The previous installments are: For this interview, I spoke with Ayman Al-Abdullah, president of AppSumo, a daily deals …

Building an Ecommerce Business, Part 6: Finding Employees Read More »

Building an Ecommerce Business, Part 4: Copywriting Counts

Good copy sells. Generic imagery and descriptions might cause shoppers to move on without giving your product a second thought. Spicing up your copy — for emails, social media, or product descriptions — will give your online store a personality to stand above competitors. In this fourth installment in my series of conversations about building …

Building an Ecommerce Business, Part 4: Copywriting Counts Read More »

Building an Ecommerce Business, Part 5: Advertising Options

Knowing where to advertise can be daunting to new and experienced ecommerce entrepreneurs alike. There are many options, and it’s often unclear which will fit your business. Digital marketing agencies can provide some answers. I am the founder of Beardbrand, an Austin, Texas-based ecommerce business that focuses on beard care and men’s grooming. This is …

Building an Ecommerce Business, Part 5: Advertising Options Read More »

The PPC Newsflash: Take Advantage of the New Google Text Ad Changes

We know that responsive search ads can include up to 3 headlines and 2 description lines, but Google just announced that starting at the end of August, you can include a 3rd headline and 2nd description in regular text ads. Additionally, your description lines can be up to 90 characters each. What do you do with …

The PPC Newsflash: Take Advantage of the New Google Text Ad Changes Read More »