ppc competitor insights

Keeping Up in the Digital Marketing World

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A theme has been consistently popping up in my day to day conversations regarding the rapid pace of the digital marketing world.  These discussions have gone on to expand upon how difficult it is to keep up. Today, the Twittersphere was abuzz sharing an ebook titled, “It Doesn’t Have to Be Crazy at Work,” published […]

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Ways to Gain Competitor PPC Insights

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During a recent dive into an auction insights report for one of my clients, I noticed that one of our top paid search competitors was declining in impression share. Our Search dominance was prevailing and I proudly looked down on the competitor <10%  stat. I was excited to share the news with my client, but

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