Over the years, many companies have debated whether you should or should not bid on your own brand terms. Some article suggests you should not waste your money and others believe it is a no-brainer. In a previous article Why Brand Ad Campaigns are So Important, I discussed the reasons why you should bid on branded […]
What Happened When We Paused PPC Brand Campaigns Read More »
AOL’s partnership with Bing affects your ad performance in Bing, whether you know it or not. I recently checked AOL’s performance in a Bing account and found some surprising data that I’d like to share. To say I was surprised at the results is an understatement. My AOL findings make me more confident that Microsoft’s
June 28, 2018 Google announced yesterday (June 27, 2018) that it is rebranding its advertising suite of products, consolidating some services and revising others. The reasoning behind the change, as Google’s official announcement of the consolidated networks points out, is multi-fold: …marketers have more opportunities to reach consumers across channels, screens and formats.Advertising on Google
AdWords is Dead: Google Simplifies its Marketing Brands Read More »
April 3, 2018 Hi PPC Heroes! If you’ve been reading our blog for at least a year, then you know that we put together an annual State of PPC report every Fall. The report establishes benchmarks, identifies trends, and helps marketers around the world understand what’s working and what’s not in PPC. But in order
January 23, 2018 Don’t Lose Sleep over Evil Bots Earlier this month, Larry Kim wrote a post “How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network”. In the very first sentence, he asserts: “Believe it or not, click fraud in PPC marketing really does exist.” And while I do agree,
An Argument for Automatic Placements on Google Display Read More »
Google had a lot of AdWords updates in 2017, and there were several that had a huge impact on how can we optimize and change our strategy. For some runner-up examples, custom intent for display, smart display including life events, sharing negative lists across accounts, view-through conversions for Gmail Ads, and much more. This post
December 14, 2017 Hello PPC Heroes! As 2018 draws near, your feeds may be inundated with talk of New Year’s Resolutions. While I tend to stay away from making a big to-do about resolutions myself, I do like to reflect on my year past and prepare for changes I plan to implement to make for
December 13, 2017 Do you ever find yourself hanging out with friends, eating dinner with family, or doing something other than work and get an itch to check performance on your accounts? Now I’m not saying there is anything wrong with that but I don’t think anyone will really understand if you slink off to
November 29, 2017 First and foremost, I do not want to belittle the true meaning of diversity and the importance of diversity with this article. This article will define diversity in a broad sense speaking more toward industry knowledge, and it is not to takeaway from other meanings of diversity. Assistant Professor of Sociology,
4 Easy Ways To Bring Diverse Thinking To Your Company Read More »
November 22, 2017 As PPC managers, we are always looking for ideas and ways to beat the competition. One way we do this is through competitor campaigns, where we bid on a competitor brand name to show ads in front of users who were not directly looking for our brand. This can drive visitors to
