ppc optimizations

Understanding B2B PPC Lead Flow

As PPC marketers, it is easy to think that lead gen and B2B are the same.  B2B vs B2C can seem similar, especially in the lead gen arena, but typically there are still some key differences to buying a consumer service vs a business product or service. Some simple examples are: Consumers typically don’t get …

Understanding B2B PPC Lead Flow Read More »

4 Reasons for Preferring Facebook Ads Over Google Ads

For the longest time, I and the PPC industry as a whole, have defaulted and still in a lot of circumstances still default to a Google Paid Search first strategy. Google Ads is still the number 1 platform, and is still required in any digital marketing strategy. It can produce great results, but in some …

4 Reasons for Preferring Facebook Ads Over Google Ads Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com